Ferrari is Finally Entering the SUV Market in 2019
By Steve Hampton on January 24, 2018
In recent times, Ferrari have tirelessly objected to the idea of branching out into other markets and adding an SUV or EV to its production line. However, it seems they’ve now recognized the value of expanding, and have decided to manufacturer both types in the foreseeable future.
Electric vehicles are quickly taking the world by storm, and that’s why Ferrari opted to go down that route first. Of course, being Ferrari, they’re going to be creating a supercar version, but it will be an EV nonetheless. In addition, Sergio Marchionne, the Chairman and CEO of Ferrari, disclosed that an SUV has been placed into production for late 2019/early 2020.
Marchionne state – “I’ve see the car when I was in Europe eight days ago. So, we are working on the vehicle, but it’s not finished.”
He also indicated that the Italian manufacturer would keep pushing, and pushing, until their SUV is the best on the market when it comes to performance. Now, that’s something that is certainly achievable, considering their impressive capabilities and previous experience. Ferrari even suggested that they would contest with their close partners – Alfa Romeo.
Why? Because the Stelvio Quadrifoglio boasts of he world record on the Nürburgring track for SUVs. However, it’s likely that Ferrari will prioritize overall top speed, rather than trying to break that record.
Another one of their competitors will certainly be the newly-designed Lamborghini Urus. It’s a fantastic SUV, and a wonderful addition to the industry, but it was slightly disappointing to see that they didn’t utilize their V10 or V12 engines from the likes of the Lamborghini Huracan. So, it would be brilliant if Ferrari engineered the first V12 SUV that we’ve all been craving.
But, realists suggest that they may well just stick with the proven turbocharged V8 unit. Either way, it will be another luxury SUV that we can all get excited about, and its design is certainly one to catch the eye.
Ultimately, will it have enough to dominate the market? We’ll see soon enough!