Fisker Ready to Launch Their New Emotion At 2018 CES
By Zlatan Stankovic on January 8, 2018
The world is constantly evolving, and the main advancement we’re seeing in the automotive industry right now is a transition from combustion engine to electric ones. Although it’s slow at the moment, it will increase rapidly once the industry hits that sweet spot. Now, I bet you’re wondering what that sweet spot is, right? Well, when the range surpasses 500-miles and the charge time decreases to 10-minutes and less.
Henrik Fisker, the man who was once a designer, is on a mission to make that imaginary sweet spot a reality, and revolutionize the automotive industry. He is planning on making a huge leap with his latest venture – the Emotion. Consider it’s direct competition for the Tesla Model S, it needed to have a luxury factor about it (six-figure price tag adds to that), but Fisker says they haven’t neglected the performance aspect.
There’ll be an impressive top speed of 161mph, but the best development is with the electric component. The battery will allegedly have a range of 400 miles, and will possess 125 miles of charge is just 9-minutes, hence why Fisker seems to think his batteries are the densest throughout the world (2.5 times denser than a lithium ion battery). Of course, his claims haven’t been proven, and if they had Elon Musk would probably be shaking in his boots.
Moreover, as there is no motor in the front end, the Emotion will offer legroom that is the equivalent of a bigger, more luxurious sedan. Fisker stated, “Because of the better packaging of an EV model, we have been able to create a more dynamic and sporty design, but the legroom is on par with large luxury saloons.”
If we refer back to the six-figure price tag – if you want to own the Emotion, then you’ll most likely have to part ways with approximately $130,000 when it hits the market in 2019. Although, to make the Emotion accessible to various budgets, Fisker plan on introducing a high-volume model, which will be both smaller and less expensive. As for the strategy, Fisker said, “Production for that will be handled by an established car maker, because the established car brands have really mastered high-volume, high-quality car production.”
Some of the Fisker mission mirrors that of Elon Musk at Tesla, but the route to market will certainly be different, with Fisker opting for a safer path to the mass market. We’ll just have to wait and see who will be more successful.